While working on the film 8 Mile, Eminem had a meeting with then underground rapper 50 Cent. Obie Trice first got public attention via a freestyle skit on the Devil's Night album. Eminem signed him in June 2001 as the second Shady act. Obie Trice was introduced to Eminem through D12's Bizarre. In June 2001, D12 released Devil's Night, peaking at #1 on the Billboard 200. Its A&R Marc Labelle has defined the record label as "a boutique label but all the outlets of a major Interscope backing up our every move."ĭ12 was the 1st to be signed as they had been rapping together since the 1990s, and the members had made a promise that whoever became successful would come back and sign the others. Eminem looked for an avenue to release D12, and Rosenberg was keen to start a label, which led to the 2 teaming up to form Shady. Location: New York City, New York / Detroit, MichiganĪfter Eminem released The Slim Shady LP, he started his own record label in late 1999. Distributor: Interscope Records (In the US)
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